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Fractional Marketing Operations

Get the systems thinking of a senior Marketing Operations Manager for a fraction of the cost — CRM builds, automation, campaign execution, team coordination, and staff support, on a part-time retainer.
Note on positioning: this is an operations and systems role, not a strategy-only “fractional CMO.” If a business needs someone to actually build and run the CRM, automations, campaigns, and support the team behind them — not just advise on them — this is the fit.
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Pricing

What’s included

01

CRM and funnel architecture (GoHighLevel, HubSpot)

02

Marketing automation builds (Zapier, Make)

03

Campaign execution and reporting (GA4)

04

Staff support — onboarding, training, and day-to-day coordination for designers, editors, developers, and other team members

05

Light team/vendor coordination (designers, editors, developers)

Who this is for

Small businesses and startups that need real operational marketing support — plus someone to manage and support the team executing it — but aren’t ready for a fulltime senior hire.
Format: 10–40 hrs/week retainer, month-to-month or quarterly.

Packages

TIER
HOURS/WEEK
PRICE/MO (USD)
BEST FOR
Foundation
10 hrs
$1,100
One system build/campaign at a time
Growth
20 hrs
$2,000
Ongoing campaign execution + reporting
Embedded
40 hrs
$3,000
Full-time ops support with staff management and vendor/team coordination

How it works

Week 1

Discovery call

map current tools, campaigns, and gaps

Weeks 2–4

Priority build

tackle the highest-impact system or campaign first (usually CRM/funnel or automation)

Week 3+

Ongoing execution

monthly priorities set together; async updates via ClickUp/Asana, weekly or biweekly check-in call

FAQs

Is this a full-time hire replacement?
No — it’s scoped, senior-level support for specific outcomes, not a general staff member.
Unused hours don’t roll over month to month; scope is set collaboratively so hours are used effectively
GoHighLevel, HubSpot, Zapier, Make, GA4 — happy to work inside your existing stack.
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